As a woman in gaming and STEM, my mission for Game Into College was to target youth interested in the video game industry without neglecting the interest from a female audience. This influenced color selections, photography, and other design elements supporting the identity.
Game Into College
The concept of the Game Into College project developed from my involvement in gaining sponsorship from the Computing & Design department at Utah Tech University (formerly Dixie State University) for the Esports Club. Inspired by the pipeline from video games into STEM fields, I designed an identity for a program that helps high school students discover the pathway from esports into higher education.